{"id":3230,"date":"2024-06-20T14:51:14","date_gmt":"2024-06-20T12:51:14","guid":{"rendered":"https:\/\/www.perpetuel.studio\/?page_id=3230"},"modified":"2024-06-20T15:04:08","modified_gmt":"2024-06-20T13:04:08","slug":"communiquer-sur-lalcool-respect-de-la-loi-evin","status":"publish","type":"page","link":"https:\/\/www.perpetuel.studio\/index.php\/communiquer-sur-lalcool-respect-de-la-loi-evin\/","title":{"rendered":"Comment communiquer sur l&rsquo;alcool ?"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<p>Pour les entreprises qui produisent des boissons alcoolis\u00e9es, communiquer n\u00e9cessite de respecter scrupuleusement la Loi Evin, adopt\u00e9e en 1991. Cette loi vise \u00e0 encadrer la publicit\u00e9 des boissons alcoolis\u00e9es pour prot\u00e9ger la sant\u00e9 publique, notamment celle des jeunes. <\/p>\n\n\n\n<p>Voici les principales r\u00e8gles \u00e0 suivre pour \u00eatre en conformit\u00e9 avec cette l\u00e9gislation stricte.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Voici les grandes r\u00e8gles \u00e0 respecter :<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Restrictions des supports publicitaires : <\/strong>La publicit\u00e9 est autoris\u00e9e uniquement sur certains supports comme la presse \u00e9crite, les radios sous conditions, les affiches dans les lieux de vente, et sur internet sous forme d\u2019encarts publicitaires (sur des m\u00e9dias qui ne sont pas fr\u00e9quent\u00e9s par les enfants).<\/li>\n\n\n\n<li><strong>Contenu des messages publicitaires :<\/strong> Les messages doivent se limiter \u00e0 des informations objectives et v\u00e9rifiables telles que la teneur en alcool, l\u2019origine g\u00e9ographique, les modalit\u00e9s de production, et les caract\u00e9ristiques organoleptiques.<\/li>\n\n\n\n<li><strong>Interdictions :<\/strong> Il est interdit de faire des publicit\u00e9s incitant \u00e0 la consommation excessive, associant l\u2019alcool \u00e0 des situations de r\u00e9ussite sociale, ou utilisant des \u00e9l\u00e9ments attractifs pour les jeunes.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Et surtout, t<strong>oute publicit\u00e9 en faveur de boissons alcooliques doit \u00eatre assortie d&rsquo;un message sanitaire pr\u00e9cisant que l&rsquo;abus d&rsquo;alcool est dangereux pour la sant\u00e9<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Exemples d&rsquo;actions de communications conformes \u00e0 la Loi Evin<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Descriptif produit : <\/strong>Pr\u00e9sentez votre alcool en mettant en avant son origine, ses ingr\u00e9dients, et son processus de pr\u00e9paration. Par exemple dans le cas d&rsquo;une bi\u00e8re :  \u00ab Bi\u00e8re artisanale, brass\u00e9e en France avec des ingr\u00e9dients locaux, titrant \u00e0 5% d\u2019alcool. \u00bb<\/li>\n\n\n\n<li><strong>Accords mets :<\/strong> Vous pouvez \u00e9voquer des accords avec des plats sans implication \u00e9motionnelle ou sociale. Par exemple, \u00ab Ce vin se marie parfaitement avec des fromages affin\u00e9s. \u00bb<\/li>\n\n\n\n<li><strong>\u00c9v\u00e9nements : <\/strong>Lors de l\u2019organisation d\u2019\u00e9v\u00e9nements de d\u00e9gustation, mettez l\u2019accent sur l\u2019aspect culturel et \u00e9ducatif. Par exemple, \u00ab Atelier d\u00e9couverte des bi\u00e8res locales, anim\u00e9 par nos ma\u00eetres brasseurs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/06\/Banner_Blog_Alcool_1200x600px-1024x512.jpg\" alt=\"\" class=\"wp-image-3303\" srcset=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/06\/Banner_Blog_Alcool_1200x600px-1024x512.jpg 1024w, https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/06\/Banner_Blog_Alcool_1200x600px-300x150.jpg 300w, https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/06\/Banner_Blog_Alcool_1200x600px-768x384.jpg 768w, https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/06\/Banner_Blog_Alcool_1200x600px.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;importance de respecter la Loi Evin<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u00e9galit\u00e9 : <\/strong>Respecter la Loi Evin est essentiel pour \u00e9viter des sanctions p\u00e9nales et administratives qui peuvent inclure des amendes lourdes et la suspension de vos campagnes publicitaires.<\/li>\n\n\n\n<li><strong>Image de Marque : <\/strong>En respectant ces r\u00e9glementations, vous montrez votre engagement \u00e9thique et responsable, ce qui renforce la confiance des consommateurs envers votre marque.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Communiquer sur vos produits alcoolis\u00e9s tout en respectant la Loi Evin est essentiel pour garantir la conformit\u00e9 l\u00e9gale et promouvoir une consommation responsable. Chez Perp\u00e9tuel Studio, nous pouvons vous accompagner dans la cr\u00e9ation de campagnes publicitaires qui respectent ces directives et valorisent votre marque.<\/p>\n\n\n\n<p>Pour plus de conseils personnalis\u00e9s et un accompagnement dans vos projets de communication, contactez le studio.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>Prenez rendez-vous ou contactez-moi<\/strong><br><strong>d\u00e8s maintenant pour cr\u00e9er votre campagne<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"button-box \"><div class=\"clapat-button-wrap parallax-wrap hide-ball\"><div class=\"clapat-button parallax-element\"><div class=\"button-border parallax-element-second outline rounded\"><a 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<\/label>\n<\/p>\n<p><label> Votre t\u00e9l\u00e9phone<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-808\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-808\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\">\n<\/textarea><\/span><br \/>\n<\/label>\n<\/p>\n<div class=\"button-box has-animation\" data-delay=\"100\">\n\t<div class=\"clapat-button-wrap parallax-wrap hide-ball\">\n\t\t<div class=\"clapat-button parallax-element\">\n\t\t\t<div class=\"button-border rounded outline parallax-element-second\">\n\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" 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