{"id":3373,"date":"2024-12-23T17:11:47","date_gmt":"2024-12-23T16:11:47","guid":{"rendered":"https:\/\/www.perpetuel.studio\/?post_type=manifesto_portfolio&#038;p=3373"},"modified":"2024-12-23T17:18:44","modified_gmt":"2024-12-23T16:18:44","slug":"branding-tamias","status":"publish","type":"manifesto_portfolio","link":"https:\/\/www.perpetuel.studio\/index.php\/portfolio\/branding-tamias\/","title":{"rendered":"Branding Tamias"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>J\u2019ai travaill\u00e9 sur le branding de Tamias pour cr\u00e9er une identit\u00e9 moderne et dynamique, refl\u00e9tant l\u2019esprit innovant et communautaire de la marque. L\u2019objectif \u00e9tait de positionner Tamias comme la solution POS incontournable pour les commer\u00e7ants et restaurateurs, en mettant en avant sa fiabilit\u00e9, sa simplicit\u00e9 d\u2019utilisation et sa capacit\u00e9 unique \u00e0 connecter les entreprises \u00e0 la communaut\u00e9 ComAve.<\/p>\n\n\n\n<p>J\u2019ai \u00e9labor\u00e9 une identit\u00e9 visuelle compl\u00e8te, avec une palette de couleurs inspir\u00e9e de la nature et un design au style Bento. J\u2019ai \u00e9galement d\u00e9fini un ton de voix chaleureux et accessible pour souligner l\u2019approche humaine de la marque. La mascotte, pens\u00e9e comme un compagnon et un guide, joue un r\u00f4le central pour renforcer la connexion avec les utilisateurs.<\/p>\n\n\n\n<p>Le projet \u00e9tait accompagn\u00e9 d&rsquo;un Brandbook complet, avec des directives claires pour l\u2019utilisation du logo, la typographie et la photographie, pour assurer une coh\u00e9rence sur toutes les plateformes. Le branding de Tamias incarne aujourd\u2019hui un \u00e9quilibre parfait entre technologie intelligente et connexion sociale, permettant aux entreprises de se d\u00e9velopper et de r\u00e9ussir. Ce projet illustre ma capacit\u00e9 \u00e0 concevoir un branding strat\u00e9gique et impactant pour renforcer l\u2019identit\u00e9 et la confiance d\u2019une marque.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"627\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Cards2.png\" alt=\"\" class=\"wp-image-3382\" srcset=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Cards2.png 600w, https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Cards2-287x300.png 287w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h4 class=\"wp-block-heading has-text-align-center\"><span class=\"has-mask-fill\"><br>Tamias, c\u2019est avant tout une marque qui f\u00e9d\u00e8re, en connectant les commer\u00e7ants \u00e0 une communaut\u00e9 engag\u00e9e.<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-pinned-gallery pinned-gallery\">\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Tamias_Realisations_1200x800px.jpg\" alt=\"Tamias branding merchandising\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Tamias_Realisations_1200x800px-2-1.jpg\" alt=\"Tamias Application icone\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Tamias_Realisations_1200x800px-3-1.jpg\" alt=\"Tamias Logo\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/www.perpetuel.studio\/wp-content\/uploads\/2024\/12\/Tamias_Realisations_1200x800px-4.jpg\" alt=\"POS Tamias avec logo\" \/><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><span class=\"has-span-indent\"><\/span><\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"template":"","portfolio_category":[9,13],"class_list":["post-3373","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-design","portfolio_category-digital"],"_links":{"self":[{"href":"https:\/\/www.perpetuel.studio\/index.php\/wp-json\/wp\/v2\/manifesto_portfolio\/3373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perpetuel.studio\/index.php\/wp-json\/wp\/v2\/manifesto_portfolio"}],"about":[{"href":"https:\/\/www.perpetuel.studio\/index.php\/wp-json\/wp\/v2\/types\/manifesto_portfolio"}],"wp:attachment":[{"href":"https:\/\/www.perpetuel.studio\/index.php\/wp-json\/wp\/v2\/media?parent=3373"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.perpetuel.studio\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}